Sept. 8, 2021

Becoming a Bra Guru: Jené Luciani’s New GemBra & Mission to Uplift the Female Body & Soul

Becoming a Bra Guru: Jené Luciani’s New GemBra & Mission to Uplift the Female Body & Soul

Jené Luciani talks about how she transformed her career to become a respected intimate apparel expert of 20 years. She also shares how her breast deformity diagnosis crafted her mission, and why creating something that’s uplifting in both body and soul means everything to her - as a woman and a mom.


Jené didn’t start her career with a dream to be an intimate apparel expert.  Always a performer, storyteller and strong writer, her first job was in TV news in NY.  But after specializing in fashion coverage and eventually landing her own magazine column, Jené discovered what truly “fuels her soul” while on assignment.  She saw a need to help women achieve comfort and confidence with the right bra - a pursuit that’s also very personal. Jené experienced insecurities as a teen uncomfortable with the shape of her developing body, specifically her breasts.  Now Jené is a world-renowned “bra guru”, best-selling author of 4 books, frequent contributor on The Today Show, Dr. Oz, E News and Wendy, TEDTalk speaker, and most recently, founder of the GemBra, a new product line with a highly successful launch on QVC. In this episode, Jené talks about how she transformed her career to become a respected intimate apparel expert of 20 years. She also shares how her breast deformity diagnosis crafted her mission, and why creating something that’s uplifting in both body and soul means everything to her - as a woman and a mom.

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