Get tips from a pioneer in the food board catering business, social media marketing advice, and Shari's overall career pivot wisdom!
Graze NY Founder Shari Ivler always had a creative eye. She went to art school at Syracuse University and worked in NY fashion for many years at Anthropologie, Hugo Boss, Juicy Couture and Bloomingdales doing styling and merchandising. But despite her success, Shari developed an aching feeling she was destined for something else. A mother of 2, Shari decided to transfer her skills from fashion to food when, after years of impressing friends, family, and guests in her home with beautifully crafted charcuterie boards, she asked herself, “Why don’t I make this a business?” In 2018 she started Graze NY, a boutique catering company in Bedford NY — specializing in food "graze" boards, small bites, gift bags and baskets. At the time, there were not many businesses like hers. But, even now with more competition, she is still carving her own path, impressing customers, and most importantly, loving what she does!