Season 2 Now Streaming!
April 7, 2022

Superfood Carb Creators Rachel Katz & Tal Bar Share their Joint Pivot Journey

Superfood Carb Creators Rachel Katz & Tal Bar Share their Joint Pivot Journey

In this episode the co-founders of NonoPASTA tell us how they formulated a gluten-free and adaptogen pasta in the pandemic after reinventing their careers, drawing on backgrounds in biochemistry, business and design to launch a new gourmet superfood brand.


Two best friends of 30 years have created a business together out of a passion for healthful living after suffering from invisible illnesses. Their signature product is nonoPASTA™, a gluten-free, adaptogenic superfood. It's pasta that tastes like your beloved wheat pasta, but is gluten-free, corn-free, soy-free, dairy-free, and has added adaptogenic herbs like spirulina, cordyceps, hemp, turmeric, and more. In this episode we hear all about the invisible illness and thyroid issues behind Tal and Rachel's health journey, what adaptogens can do to promote health and why business plans may not be as important as you may think! Rachel and Tal are also offering 15% off nonoPASTA™ on Amazon to BLC listeners! Code is in the episode!